(X) Value Based Proposition

I present to you in my unique fashion as always (entertaining and insightful), the synasis on the 3 main types of value based Proposition Positioning (from a analytically-philosophical perspective).

I use Apple the company as an example; and then show you the different way that these value proposition frameworks work in a real-time market and how they can be leveraged to make a gain even against negative odds.

The final disclosure is a synapses based on my individual take of where the future of apple is headed based on the good and bad moves (subjectively speaking) that they took in the past;

Are these moves affecting them positively as they expected or is it working against their long-term plans?

Buy the audio clip to find out!